Sales Manager - Grocery

PRIMARY DUTIES AND RESPONSIBILITIES:

 Meets sales targets through accurate ordering, availability and customer service.

 Monitors basket contribution of grocery and develop ways to improve.

 Evaluates sales performance within grocery categories and make recommendations to Commercial team.

 Develops and implements tactics to improve sales performance within grocery sections.

 Proposes initiatives to the store manager on how to increase sales in his department/category.

 Reviews and revises the quantities to be ordered to DC or DSD based on stock availability in the store, sales trend and expiry date.

 Tracks ordering and make sure that all suppliers and DC placed orders to maximize availability within the store.

 Makes sure that all physically available and sellable products in the store displayed properly as per standards.

 Takes daily actions with his/her team to maximize KVI and fast moving products availability.

 Control and verify GRV accuracy for each DC or DSD delivery on a regular basis.

 Evaluates stock levels according to rate of sales and duration of promotion to reduce insufficient /surplus stock.

 Identify slow moving and aged stocks and report to store manager for liquidation.

 Do store walk with the store manager before the store opening and make sure that store opens clean, with stocks replenished and all products shelf labeled properly.

 During the day makes spot check sales floor to ensure all products have neat and tidy prices displayed.

 Makes sure that stock in the backroom and the selling area is rotated on a regular basis – FEFO.

 Monitors near expiry products to the Store Manager on a daily basis to ensure all stocks liquidated by taking timely action.

 Monitor wastage and develop and implement methods to reduce wastage across departments.

 Report product packaging or quality issues to the Store Manager.

 Monitor inter department transfers that are being made to the production departments (i.e. bakery, hotfood) and make sure that inter department transfers not cause out of stocks.

 Develops and implements shrinkage controls across departments.

 Spots unexpected reduction on stocks and report to store manager to reduce shrinkage, theft etc.

 Spot checks daily price changes implemented on the shelves and all products have shelf labels.

 Ensure cyclical counts are conducted properly and variances investigated to take corrective actions.

 Makes spot checks at the 1 st day of the promotion to ensure product availability and right marketing signage are in place with accurate product and old and new price information, as well as validity date.

 During the promotion ensures stock availability and displays are maintained to the standards.

 Verify promotional orders regarding quantities / timing.

 Manage and minimize operational expenses within budgets.

Actively manage his team and identify priority activities on a daily basis based on the sales targets or seasonal activities.

 Provides continuous coaching and training to his staff to improve overall shopping experience of the customers.

 Communicates new developments with staff on an ongoing basis.

 Evaluates shifts and rosters to optimize staff within budget, limiting use of casuals and overtime on a weekly and monthly basis.

 Plans annual leave cycles.

 Resolves customer complaints and take corrective actions.

 Develop personalized relationships with regular customers.

 Discipline his/her staff and lead by example.

 Train his/her staff on shelf replenishment, merchandising of the products, stock rotation, shelf labels and promotional displays i.e. pallet display, gondola head display.

KNOWLEDGE, CORE COMPETENCIES & PERSONAL TRAITS:

 Current and future trends of consumers shopping habits.

 The FMCG retail environment.

 Product knowledge for grocery categories.

 Hands on stock management experience.

 Supplier communication and relation management.

 Manage a team of people to achieve targets set.

 Communicate effectively with consumers, teammates and suppliers.

 Coach staff to work to expected work standards.

 Give attention to detail in daily work habits without losing focus on the overall task at hand.

 Be positive each day without allowing mood swings to affect job performance.

 Take advantage of personal development opportunities and be able to welcome and appreciate suggestions for improvement.

 Resilience.

 Basic computer literacy and retail back office hands on experience required.

EDUCATION: High school degree or above.

LANGUAGE: Portuguese and English.

EXPERIENCE: At least 5 years’ experience in all aspects of day-to- day running and managing of grocery department in a reputable supermarket or hypermarket chain.